Marketing Strategies for Small Businesses
July 20, 2024
In this podcast episode, Harlon Pickett, a business consultant, and Barb Davids, a digital marketing expert, delve into the challenges small business owners face in marketing.
Harlon and Barb stress the importance of transparency and understanding in digital marketing efforts. Barb shares her content creation process.They also explore the value of cross-pollinating content across platforms and the necessity of tracking marketing efforts to measure success accurately.
Key Points
- Challenges small business owners face in marketing
- Need for transparency and understanding in digital marketing efforts
- Creating quality content, particularly through blog posts
- Tools for video and audio editing, generating show notes and summaries
- Importance of visual appeal on websites and impact of video content
- Significance of keyword research and optimizing website content for search engines
Links
Eagle Care Health Solutions - https://eaglecarehealth.com/
Compass Digital Strategies - https://compassdigitalstrategies.com/